Njivice is a small place on the island of Krk, Primorje-Gorski Kotar County.
Once Njivice was a small fishing village, and was first mentioned in the charter of Lord Ivan Frankopan in 1474. According to archaeological findings, it is considered that the village is much older. The inhabitants were mainly fishermen, olive growers, cattle-breeders and workers in the forests. The Luka hotel (today known as the Jadran) and villa Dinka, were built in 1930 and that year is considered the beginning of tourism in Njivice.
Njivice boast beautiful sandy beaches, numerous bays, blue sea and rich cultural and gastronomic offer, which makes it a perfect place for a relaxing summer vacation. For those who want an active holiday there is a wide range of sport activities such as water sports, tennis and golf courses, bike trails, basketball courts, table tennis, bowling, etc.
The "Jadran" beach in Njivice has been awarded with the blue flag.
The Blue Flag is a voluntary eco-label awarded to beaches and marinas in 49 countries across Europe, South Africa, Morocco, Tunisia, New Zealand, Brazil, Canada and the Caribbean.
The Blue Flag works towards sustainable development of beaches and marinas through strict criteria dealing with Water Quality, Environmental Education and Information, Environmental Management, and Safety and Other Services.
The Blue Flag Programme is owned and run by the non-government, non-profit organisation the Foundation for Environmental Education (FEE).